Should you speak to your audience as a group or individuals?
Today’s topic is an important word choices distinction that can make a big difference to how your audience engages with you. Should you speak to your audience as a group or individuals? It matters especially at the start when you first speak - remember that your opening words are often what make people decide to listen to you or not. And this technique can also be important as you go through your content. Let me illustrate it with an example. I recently signed up for a newsletter from a US global influencer, originally known for the 4-Hour workweek, Tim Ferriss. Some of the emails I've been receiving as a subscriber...