Be Succinct: Public Speaking without the Clutter

public speaking: be succinct Is your talk too ‘cluttered’ for your audience to act on? These structure tips will help. A few years ago I was looking at houses to buy, and visited properties that were ‘open for inspection’. At one house, the outside looked very appealing, well cared for and with a great garden. The real estate agent greeted me at the front door, saying “letting you know that tenants are still living here”. The front door swung open to reveal the most cluttered home that I have ever seen -  there was stuff everywhere! Not mess, just an overwhelming amount of...

Pitching your Idea: Clarity and Inspiration from Starbucks CEO

How's this for clarity of words and vision when doing a sales pitch? When CEO of Starbucks Howard Schultz was pitching to investors in the late 80's the idea of setting up coffee shops in the U.S. he didn't focus on the coffee. He said this instead: "we're going to build a 3rd place between work and home." Now that's an inspiring, big-picture concept. If you pitch ideas or products for a living, can you come up with your own big-picture concept that gets you inspired? Because if you're not excited, it's hard for your prospects to get revved up about...

How to Ensure that your Talk is Relevant

A vital skill for any good speaker is knowing how to tailor your talk to your audience, and it's no.2 on my C.R.I.S.P.E.R. list of essential skills (clear, relevant, insightful, succinct, practiced, energetic, respectful). Here are some suggestions for you, particularly if you're not yet an experienced speaker. It can be helpful to focus on two things: why you’re speaking on your topic (rather than anybody else) what the most relevant slant on your topic is for your audience 1. Why you're speaking One of the most important things that you bring to the table as a speaker is your experience and expertise, and going...

The Essential Speaking Skill of Clarity

Eyetest - Jeroen van Oostrom In my article last week I gave you an overview of 7 Skills of Every Good Speaker, from which I've created the acronym C.R.I.S.P.E.R (clear, relevant, insightful, succinct, practised, energetic, respectful). Here's my take on the first skill: clarity. On finishing reading a book: "confused, but in a more profound way" - Lily Tomlin Isn't this a great quote? Too many speakers leave audiences feeling this way. If you're speaking, and not completely clear in your own mind about your core message and sub-points, and you don't deliver them in a logical order, your audience will be confused. Here are some...