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Do you Turn Towards or Away from Your Audience?

There’s a great book by Margaret Wheatley, a well-known U.S. leadership consultant, called ‘Turning to One Another’. In the book, which is about creating simple conversations, Margaret talks about “bearing witness”; this is the practice of sitting with another person. She writes: “when I bear witness, I turn toward another and am willing to let their experience enter my heart”.

She finishes the chapter by writing “we can turn away, or we can turn toward. Those are the only two choices we have.”

do you turn towards or away from your audience?

I think of these two choices when I’m working with groups, watching how a nervous speaker at the front of the room relates to their audience. Almost always the speaker “turns away” metaphorically (and sometimes literally) from the group. And no wonder! If you’re nervous about presenting, you’re going to think of the audience as a separate, often threatening, ear…one that’s waiting to pounce on you with criticism or challenges. If you have these assumptions, how can you not turn away?

Often, your turning away manifests as if you’re talking to yourself – there’s no ‘reach’ towards your audience. There’s a wall up.

And there is no neutral; you’re never “on the fence” when it comes to relating to your audience.

What you want, of course, is turning towards instead: it’s a choice that every speaker has to make, and it’s a practical exercise in my workshops. Here’s how to try it in front of a group, if you want to:

Exploration: a game
Consider if you’re inclined mentally to push your audience away. If so, see if you can let it become a game to do the opposite – really! Ask yourself, “how can I begin to turn towards my audience”? The very act of asking “how?” will set your mind working to give you answers.

Here are some ideas:

In the lead-up to your presentation:

As you stand in front of the group:

Having a ‘tame’ audience to practise with
And if you have a tame audience, willing to play the game with you? For them, it involves “bearing witness”  in a warm and supportive way to your shifting emotions and desire to connect with them.

(And if you don’t have a friendly audience, see if you can find a supportive workshop or course to join, which can really speed up your progress).

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