Low Clarity Equals Low Impact When Presenting

A super-short video on how low clarity equals low impact and why it’s so common when speaking in public or giving a presentation. Whether you’re experienced or just starting out, it’s easy to forget this. And if we’re not clear for our audience, we’re in trouble.

It’s obvious, isn’t it? If you want to have any chance of being paid attention to, let alone remembered: being clear about your goals, your message(s) and your audience is essential.

So why is it so common for this not to happen? There’s one big reason that can then lead into lots of smaller ones.

The transcript is below if you prefer to read.


Low clarity equals low impact. And it’s usually the result of low thinking time prior to presenting or speaking.

It actually doesn’t matter whether we’re experienced presenters who’ve been doing it for years: what can happen then is that maybe people don’t prepare enough or they go off at tangents: there’s no logical structure, or they may recycle content in ways that confuse the audience.

Or if you’re a starting-out speaker, and you’re nervous, you may have brain fog, or you may be pushing away the idea and so you don’t prepare thoroughly or think it through.

And there are lots of reasons including lack of time why low thinking time may come into it.

However, I believe strongly that it is far more important than fancy slides or perfect delivery:

  • The clarity around your messaging.
  • The points you’re trying to convey.
  • What’s in it for the audience.
  • And why they might resist your message.

That is what’s going to make the biggest difference. And that type of thing can be done in five to 10 minutes prior to a presentation. The earlier the better.

It can be done in a small time frame with some thinking

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