Content

30Jan

How Much Time Should You Spend on Context in an Interview?

Whether you're answering a behavioural interview question using the STAR structure (Situation, Task, Actions, Results/Reflections), or giving upfront context during a presentation or meeting: what's the best % ratio to use when you're giving that context? How can you avoid spending too long on setting the scene? I used to get bogged down in detail with this (and still have to stay alert to the danger!)  - and so do many people I work with. Getting the ratio right can make the difference between your audience tuning out and drifting to thoughts of lunch or the weekend, or staying engaged right to the end. In this video, I...

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12Dec

Speak to me, not ‘everyone’!

Speak to me, not 'everyone'

As communicators, we're always on the lookout for ways to connect and engage with our audience. What do you think is not ideal in these two examples? 1. An email I received this week from UNHCR (United Nations High Commissioner for Refugees): "Dear Sarah, Thank you to everyone who has donated to help..." 2. My weekly email from Tim Ferriss of 4 hour week fame, which begins each week with "Hi All!" and ends "Have a wonderful weekend, all." Agh!

Tell me: do these communications engage with you directly?

Do you feel connected - as an individual, just one person -...

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19Oct

Low Clarity Equals Low Impact When Speaking

Low clarity equals low impact and it's so common when speaking in public: in fact it's one of the key areas my client and I focus on. Whether you're experienced or just starting out, it's easy to forget just how important being clear with our goal(s) for speaking and messages are. It's also important if you want your words to be remembered.

Why is lack of clarity so common?

I usually find there's one big reason that can then lead into lots of smaller ones: Low thinking time prior to presenting or speaking. It actually doesn't matter either if people are experienced presenters who've been...

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07Sep

Asked a Difficult Question? One Way to Navigate Away

Do you struggle with knowing what to say when asked a difficult question? One way to navigate away from it is by using a specific 'attention-directing' technique.

Whether it's being hit with a tricky question during a meeting or presentation, or caught in a 1:1 situation and don't want your answer to be "I don't know" or "I'm not sure": here's a redirecting technique that can get you out of trouble: Asked a difficult question? One way to navigate away

Zoom in or zoom out.

1. Zoom in: this is where you redirect by saying something like: “That’s taking a broad focus, which isn't within...

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10Jul

For More Influence, Try Grounded Cognition

What does your brain do when you hear the word 'pepper'? What about 'grasp'? Or 'hat'? All these words fire up not just your language circuits, but different senses through other relevant brain circuitry. 'Pepper' activates your taste circuits. 'Grasp', your motor movement circuits. 'Hat' - visual circuits. Whatever you see as a hat from past experience fires up the 'seeing' part of your brain. To influence more effectively, we can improve our chances of motivating our audiences by using language that's: Concrete Specific We'll come back to examples of these in a moment. By being concrete and specific, we build a richer, more powerful experience for...

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04May

Exhaustive Detail = Exhausted Audience

Exhaustive detail = exhausted audience!

If you've ever been in an audience and suffered through a stuffed - and possibly rushed - presentation, you'll probably relate to today's topic in exhaustive detail Cramming too much content into a talk or presentation is a bit like somebody feeding us, and continuing to put food into our mouth before we get the chance to swallow…let alone digest! We end up feeling bloated, distracted and uncomfortable. So if we now flip perspective, and you're the speaker or presenter: do you ever find yourself stuffing too much in? Cantering to the finish line to try to get through everything? I used to do...

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24Feb

4 Steps to Stay in Control when Challenged by an Audience Member

If you speak regularly in front of groups, at some point you're probably going to have your ideas, opinion or control challenged. And it may not be a perspective you hold lightly. Sometimes audience members can touch a nerve or challenge a deeply held value…if this has ever happened to you, you'll know that it can hit hard. Or perhaps you're not holding a strong viewpoint, but simply feel a bit raw that day: something in your life isn't working, or you feel vulnerable or unwell. I've certainly had to step up and run a group or speak to an audience while...

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08Sep

Stories as Light, Web or Glue

Stories as light, web or glue.

Do you use stories or case studies as part of your communication process to engage or influence an audience? If you do - and I hope that's the case - you probably know that there’s a lot of information out there about the best ways to create and deliver one effectively. So I want to keep today's concept simple: it's about using three specific lenses to categorise your stories. Doing this can help you to see them in new ways, and have more impact. Note: these story categories relate to working across sectors to effect systems change,...

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05Aug

Do you Struggle with Too Much Content?

Do you struggle with too much content when you present? A presentation (a talk or speech also apply here) isn’t the best way to deliver a lot of content, it’s actually very inefficient. The brain isn't designed to take in a whole of information coming at it rapidly, as we know. Particularly nowadays! A good or great presentation or talk is about communicating something where you add value by showing up. You're enhancing and interpreting the information in your own voice and delivery style...and the audience needs you as interpreter. Otherwise why be there? Your audience needs space This is especially important if...

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01Apr

Should you speak to your audience as a group or individuals?

Today’s topic is an important word choices distinction that can make a big difference to how your audience engages with you. Should you speak to your audience as a group or individuals? It matters especially at the start when you first speak - remember that your opening words are often what make people decide to listen to you or not. And this technique can also be important as you go through your content. Let me illustrate it with an example. I recently signed up for a newsletter from a US global influencer, originally known for the 4-Hour workweek, Tim Ferriss. Some of the emails I've been receiving as a subscriber...

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