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19Oct

Low Clarity Equals Low Impact When Presenting

A super-short video on how low clarity equals low impact and why it's so common when speaking in public or giving a presentation. Whether you're experienced or just starting out, it's easy to forget this. And if we're not clear for our audience, we're in trouble. It's obvious, isn't it? If you want to have any chance of being paid attention to, let alone remembered: being clear about your goals, your message(s) and your audience is essential. So why is it so common for this not to happen? There's one big reason that can then lead into lots of smaller ones. The transcript...

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07Sep

Asked a Difficult Question? One Way to Navigate Away

Do you struggle with knowing what to say when asked a difficult question? One way to navigate away from it is by using a specific 'attention-directing' technique. Whether it's being hit with a tricky question during a meeting or presentation, or caught in a 1:1 situation and don't want your answer to be "I don't know" or "I'm not sure": here's a redirecting technique that can get you out of trouble: Asked a difficult question? One way to navigate away Zoom in or zoom out. 1. Zoom in: this is where you redirect by saying something like: “That’s taking a broad focus, which isn't within...

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10Jul

For More Influence, Try Grounded Cognition

What does your brain do when you hear the word 'pepper'? What about 'grasp'? Or 'hat'? All these words fire up not just your language circuits, but different senses through other relevant brain circuitry. 'Pepper' activates your taste circuits. 'Grasp', your motor movement circuits. 'Hat' - visual circuits. Whatever you see as a hat from past experience fires up the 'seeing' part of your brain. To influence more effectively, we can improve our chances of motivating our audiences by using language that's: Concrete Specific We'll come back to examples of these in a moment. By being concrete and specific, we build a richer, more powerful experience for...

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04May

Exhaustive Detail = Exhausted Audience

Exhaustive detail = exhausted audience! If you've ever been in an audience and suffered through a stuffed - and possibly rushed - presentation, you'll probably relate to today's topic in exhaustive detail Cramming too much content into a talk or presentation is a bit like somebody feeding us, and continuing to put food into our mouth before we get the chance to swallow…let alone digest! We end up feeling bloated, distracted and uncomfortable. So if we now flip perspective, and you're the speaker or presenter: do you ever find yourself stuffing too much in? Cantering to the finish line to try to get through everything? I used to do...

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24Feb

4 Steps to Stay in Control when Challenged by an Audience Member

If you speak regularly in front of groups, at some point you're probably going to have your ideas, opinion or control challenged. And it may not be a perspective you hold lightly. Sometimes audience members can touch a nerve or challenge a deeply held value…if this has ever happened to you, you'll know that it can hit hard. Or perhaps you're not holding a strong viewpoint, but simply feel a bit raw that day: something in your life isn't working, or you feel vulnerable or unwell. I've certainly had to step up and run a group or speak to an audience while...

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08Sep

Stories as Light, Web or Glue

Stories as light, web or glue. Do you use stories or case studies as part of your communication process to engage or influence an audience? If you do - and I hope that's the case - you probably know that there’s a lot of information out there about the best ways to create and deliver one effectively. So I want to keep today's concept simple: it's about using three specific lenses to categorise your stories. Doing this can help you to see them in new ways, and have more impact. Note: these story categories relate to working across sectors to effect systems change, and...

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05Aug

Do you Struggle with Too Much Content?

Do you struggle with too much content when you present? A presentation (a talk or speech also apply here) isn’t the best way to deliver a lot of content, it’s actually very inefficient. The brain isn't designed to take in a whole of information coming at it rapidly, as we know. Particularly nowadays! A good or great presentation or talk is about communicating something where you add value by showing up. You're enhancing and interpreting the information in your own voice and delivery style...and the audience needs you as interpreter. Otherwise why be there? Your audience needs space This is especially important if...

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01Apr

Should you speak to your audience as a group or individuals?

Today’s topic is an important word choices distinction that can make a big difference to how your audience engages with you. Should you speak to your audience as a group or individuals? It matters especially at the start when you first speak - remember that your opening words are often what make people decide to listen to you or not. And this technique can also be important as you go through your content. Let me illustrate it with an example. I recently signed up for a newsletter from a US global influencer, originally known for the 4-Hour workweek, Tim Ferriss. Some of the emails I've been receiving as a subscriber...

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07Jan

For Influence and Confidence, Question Lazy Labels

For influence, question lazy labels We label and put people and ideas into boxes all the time: and we need to. These short-cuts for our brain are vital to let us get on with our day without stopping to second-guess ourselves. And it's much faster to label than to try to understand. However, by their very nature these labels stop us from thinking more deeply and being curious. And if you follow me regularly you'll know that I believe curiosity to be a major super-power for successful communication. The good news is that avoiding or questioning these label shortcuts can be a major step-up...

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10Dec

Your truth or universal truth, get to the point, and a self-worth reminder

1. To influence: are you speaking a universal truth, or your own? If as a presenter we generalise about things that aren't true for our audience, they'll usually disconnect, and the opportunity to influence disappears. And if you think this doesn't apply to you, it's worth a check-in: it's surprisingly common. Some sentence starters to be aware of when you speak: “We all appreciate that…” – are you sure? “Of course you know…” – do we? “We’ve all felt/done/heard…” – have we? Any of these can create a barrier between speaker and audience. If I feel “you’re not talking to me” , you lose me. The speaker...

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