Persuasion

Powerfully Persuasive Word According to Research

Today I'd like to give you a powerfully persuasive word which can help when your goal is to influence somebody. We all know that words influence us. There's plenty of research showing that our minds are easily 'primed' to move in a negative or positive direction. Even briefly seeing words about power - or lack of it -  make a measurable difference in our minds and emotions. Words can be powerfully persuasive - even when they seem innocuous or gentle. So we can use this to our advantage. Here’s one to try when wanting to persuade someone, particularly if they’re resistant to...

What flavour qualities make a great communicator?

Whether we’re talking to a large audience, boardroom table or individual, these are specific flavour qualities which I believe are essential to truly stand out when we communicate. And these aren’t “presentation skills” per se, they’re attitudes we bring to the interaction. They also apply to conversations at work, home or socially. What flavour qualities make a good communicator? The base ‘cone’ ingredient is made of “aim to make it more about them, not you” (definitely adhere to this ingredient if you're giving a presentation!) and the three flavour scoops are: Respect Empathy Non-judgement These connection ingredients may seem obvious, but bear with me here. They're...

Audience Connection: Your Truth or Universal Truth

Audience Connection - Your Truth or Universal Truth As audience members in a presentation or event of any kind, something we look for is a connection with the speaker. And one of the things that impacts that connection is when the presenter throws out a generalisation about a topic, and confidently asserts something that isn't true for us: either literally, or that doesn't fit with our values or beliefs. You could think of it like this, seen through the lens of audience connection: 'your truth' or 'universal truth'. Whether the speaker's assertion is a 'literal' or 'beliefs' trigger for us, it can...

Balancing Certainty with Curiosity As a Speaker

In this video, I discuss balancing certainty with curiosity as a speaker. There's so much opinionated certainty nowadays - particularly online. And I have strong opinions myself! So my thoughts are around the 'dance' of how we come across to an audience when we present. Of course we need to be certain about our data, facts and figures, and our key messages. But too much certainty and we can seem arrogant, dismissive, inflexible. The perfect antidote to this: balancing certainty with curiosity as a speaker. Being open to the topic as you prepare, and the audience in the moment, and...

Are Stories in Presentations Always Persuasive?

Using stories in presentations In today's video, I briefly discuss using stories in presentations to be more persuasive. The idea of using a story to help get your audience across the 'persuasion and influence' line is very common. Whether we're aiming to change people's mood, change their mind or get them to take real action. And when I talk about a story, I don't mean a cosy, fluffy tale, like someone reading to us in primary school or before we go to sleep! I simply mean using what I call 'humanity' to balance out facts, data, statistics. Most great presentations have...

To Be More Persuasive, Think About Power

Persuasion is a crucial part of our everyday communication, whether at work or socially. And have you ever considered that to be more persuasive, you need to think about power dynamics? How does feeling powerful play out, both for speaker and audience? To Persuade, Think about Power To uncover more about this, let's look at persuasion and power and how these interact with another key factor in our communication style: warmth and competence.  Psychologists consider warmth and competence to be universal principles. In social perception terms, they're key ways we evaluate people, particularly when we first meet them. So how does considering power...