Persuasion

Audience Connection: Your Truth or Universal Truth

Audience Connection - Your Truth or Universal Truth As audience members in a presentation, one of the things we look for is a connection with the speaker. And one of the things that impacts that connection is when the presenter throws out a generalisation about a topic, and confidently asserts something that isn't true for us: either literally, or that doesn't fit with our values or beliefs. You could think of it like this, seen through the lens of audience connection: 'your truth' or 'universal truth'. Whether the speaker's assertion is a literal or beliefs trigger for us, it can...

Balancing Certainty with Curiosity As a Speaker

In this video, I discuss balancing certainty with curiosity as a speaker. There's so much opinionated certainty nowadays - particularly online. And I have strong opinions myself! So my thoughts are around the 'dance' of how we come across to an audience when we present. Of course we need to be certain about our data, facts and figures, and our key messages. But too much certainty and we can seem arrogant, dismissive, inflexible. The perfect antidote to this: balancing certainty with curiosity as a speaker. Being open to the topic as you prepare, and the audience in the moment, and...

Are Stories in Presentations Always Persuasive?

Using stories in presentations In today's video, I briefly discuss using stories in presentations to be more persuasive. The idea of using a story to help get your audience across the 'persuasion and influence' line is very common. Whether we're aiming to change people's mood, change their mind or get them to take real action. And when I talk about a story, I don't mean a cosy, fluffy tale, like someone reading to us in primary school or before we go to sleep! I simply mean using what I call 'humanity' to balance out facts, data, statistics. Most great presentations have...

To Be More Persuasive, Think About Power

Persuasion is a crucial part of our everyday communication, whether at work or socially. And have you ever considered that to be more persuasive, you need to think about power dynamics? How does feeling powerful play out, both for speaker and audience? To Persuade, Think about Power To uncover more about this, let's look at persuasion and power and how these interact with another key factor in our communication style: warmth and competence.  Psychologists consider warmth and competence to be universal principles. In social perception terms, they're key ways we evaluate people, particularly when we first meet them. So how does considering power...