Tag - audience values and beliefs

Audience Connection: Your Truth or Universal Truth

Audience Connection - Your Truth or Universal Truth As audience members in a presentation or event of any kind, something we look for is a connection with the speaker. And one of the things that impacts that connection is when the presenter throws out a generalisation about a topic, and confidently asserts something that isn't true for us: either literally, or that doesn't fit with our values or beliefs. You could think of it like this, seen through the lens of audience connection: 'your truth' or 'universal truth'. Whether the speaker's assertion is a 'literal' or 'beliefs' trigger for us, it can...