Stories as Light, Web or Glue
Stories as light, web or glue. Do you use stories or case studies as part of your communication process to engage or influence an audience? If you do - and I hope that's the case - you probably know that there’s a lot of information out there about the best ways to create and deliver one effectively. So I want to keep today's concept simple: it's about using three specific lenses to categorise your stories. Doing this can help you to see them in new ways, and have more impact. Note: these story categories relate to working across sectors to effect systems change, and...