Tag - Kellogg School of Management Northwestern

To Be More Persuasive, Think About Power

Persuasion is a crucial part of our everyday communication, whether at work or socially. And have you ever considered that to be more persuasive, you need to think about power dynamics? How does feeling powerful play out, both for speaker and audience? To Persuade, Think about Power To uncover more about this, let's look at persuasion and power and how these interact with another key factor in our communication style: warmth and competence.  Psychologists consider warmth and competence to be universal principles. In social perception terms, they're key ways we evaluate people, particularly when we first meet them. So how does considering power...

How to Make Great Transitions in your Presentations

In this video, I discuss some ways you can make great transitions in your presentations. This can make a big difference to: how professional you seem how easily the audience can follow you [Video is below.] And without them, your talks can seem clunky and disjointed, as you move from one section to the next. I've found that many people aren't even aware of transitions as a professional tool. Yet good links - whether they're words, phrases or sentences - between your ideas will make your public speaking content flow smoothly and easily. They'll allow audience members to tune back in to...