Tag - persuasion

To Be More Persuasive, Think About Power

Persuasion is a crucial part of our everyday communication, whether at work or socially. And have you ever considered that to be more persuasive, you need to think about power dynamics? How does feeling powerful play out, both for speaker and audience? To Persuade, Think about Power To uncover more about this, let's look at persuasion and power and how these interact with another key factor in our communication style: warmth and competence.  Psychologists consider warmth and competence to be universal principles. In social perception terms, they're key ways we evaluate people, particularly when we first meet them. So how does considering power...

Easy Persuasion Technique to Try

Want to increase your persuasiveness? A recent large review* of 42 studies involving 22,000 people worldwide showed that when you use the technique I'm about to give you, it doubles the chances of someone saying yes to your request. I thought it could be highly applicable to some public speaking scenarios. The easy persuasion technique is: telling your listener that they're free to choose: they can accept or refuse your request or idea. It's known as BYAF - But You Are Free. Easy persuasion technique Why do you reckon this works? I think this succeeds in persuading others because when you say it,...