Tag - persuasion techniques

Are Stories in Presentations Always Persuasive?

Using stories in presentations In today's video, I briefly discuss using stories in presentations to be more persuasive. The idea of using a story to help get your audience across the 'persuasion and influence' line is very common. Whether we're aiming to change people's mood, change their mind or get them to take real action. And when I talk about a story, I don't mean a cosy, fluffy tale, like someone reading to us in primary school or before we go to sleep! I simply mean using what I call 'humanity' to balance out facts, data, statistics. Most great presentations have...

Presentation Content Mistakes: Too Much Information

One of the most common presentation content mistakes I see is to give too much information. Depending on your perspective you might also call it too much value! It's very easy - even for experienced speakers - to equate information with value. And we can do this in every day interactions and meetings too – this sometimes urgent need we have, to show or share what we know. When we'd be better to step back and shut up! To allow space for the information to breathe and be absorbed...and maybe to let other people's voices be heard instead of ours. A...