Tag - Made to Stick

For More Influence, Try Grounded Cognition

What does your brain do when you hear the word 'pepper'? What about 'grasp'? Or 'hat'? All these words fire up not just your language circuits, but different senses through other relevant brain circuitry. 'Pepper' activates your taste circuits. 'Grasp', your motor movement circuits. 'Hat' - visual circuits. Whatever you see as a hat from past experience fires up the 'seeing' part of your brain. To influence more effectively, we can improve our chances of motivating our audiences by using language that's: Concrete Specific We'll come back to examples of these in a moment. By being concrete and specific, we build a richer, more powerful experience for...

Are Stories in Presentations Always Persuasive?

Using stories in presentations In today's video, I briefly discuss using stories in presentations to be more persuasive. The idea of using a story to help get your audience across the 'persuasion and influence' line is very common. Whether we're aiming to change people's mood, change their mind or get them to take real action. And when I talk about a story, I don't mean a cosy, fluffy tale, like someone reading to us in primary school or before we go to sleep! I simply mean using what I call 'humanity' to balance out facts, data, statistics. Most great presentations have a...

Persuading Through Data And Stories – What We Can Learn From Nonprofits

Persuading Through Data And Stories Updated 2019 When your goal is to persuade your audience about an idea or argument, how much do you use stories? And by story, I just mean a human example - nothing long or elaborate needed. You've probably heard about storytelling in presentations, and there are many different resources to help you use them effectively. Persuading Through Data and Stories But in my work with clients I still often see reluctance to go beyond the data - and don't get me wrong: facts, logic, data, they're all crucial. But...numbers don't engage your audience unless they understand where the numbers come...