Easy Persuasion Technique to Try

Want to increase your persuasiveness? A large 2012 review* of 42 studies involving 22,000 people worldwide showed that when you use the easy persuasion technique I'm about to give you, it doubles the chances of someone saying yes to your request. Doubles! And I believe it can also apply to some public speaking scenarios, as well as support your influencing goals. The easy persuasion technique: Tell your listener that they're free to choose: they can accept or refuse your request or idea. It's known as BYAF - But You Are Free. Easy persuasion technique Why do you think this works? For me, its success at persuading...

Want Greater Charisma When You Speak? Have Certainty

  When we speak in front of others, our goal is usually to get them to take action or think differently. We're offering them something -  ourselves and our message; an actual product or service. The audience will take their cue from us, and we need to be certain and congruent in our words, our body language and our energy to convince them. And the more we can do this, the more charismatic we'll be. Today we're going to look at using words to be more charismatic: if you're uncertain about your message, or lack confidence, you'll retreat to the perceived safety of wishy-washy...

Pitching your Idea: Clarity and Inspiration from Starbucks CEO

How's this for clarity of words and vision when doing a sales pitch? When CEO of Starbucks Howard Schultz was pitching to investors in the late 80's the idea of setting up coffee shops in the U.S. he didn't focus on the coffee. He said this instead: "we're going to build a 3rd place between work and home." Now that's an inspiring, big-picture concept. If you pitch ideas or products for a living, can you come up with your own big-picture concept that gets you inspired? Because if you're not excited, it's hard for your prospects to get revved up about what...