For More Influence, Try Grounded Cognition
What does your brain do when you hear the word 'pepper'? What about 'grasp'? Or 'hat'? All these words fire up not just your language circuits, but different senses through other relevant brain circuitry. 'Pepper' activates your taste circuits. 'Grasp', your motor movement circuits. 'Hat' - visual circuits. Whatever you see as a hat from past experience fires up the 'seeing' part of your brain. To influence more effectively, we can improve our chances of motivating our audiences by using language that's: Concrete Specific We'll come back to examples of these in a moment. By being concrete and specific, we build a richer, more powerful experience for...