Audience Management

Are Stories in Presentations Always Persuasive?

Using stories in presentations

In today's video, I briefly discuss using stories in presentations to be more persuasive. The idea of using a story to help get your audience across the 'persuasion and influence' line is very common. Whether we're aiming to change people's mood, change their mind or get them to take real action. And when I talk about a story, I don't mean a cosy, fluffy tale, like someone reading to us in primary school or before we go to sleep! I simply mean using what I call 'humanity' to balance out facts, data, statistics. Most great presentations have a...

How Many Slides Should I Use?

I was working with a new executive client yesterday who had a list of questions for me including a burning one "how many slides should I use? I've got 62 at this point." He has an hour-long 5 year business plan presentation to give to his entire company in a couple of weeks. I'm often asked this question and obviously clients would love a definitive answer… however the true answer is "it depends". (But probably not 62!) How Many Slides Should I Use? A big point to remember around this whole 'slide' topic: you are the presentation, not your...

Nervous Speaker? Where Does your Focus Naturally Go?

So you're a nervous speaker: where does your focus naturally go?

Updated 2019 Today's video post is around a link to some interesting research on where your eyes and attention go if you're an anxious presenter. This is assuming you're able to look up and 'take in' your audience - and if you're nervous, that's not a given! (I put myself in that category: my eyes used to dart around the room when I was afraid of speaking. Eye contact was way too difficult!) Nervous Speaker - Where Does your Focus Naturally Go? So if you're a nervous speaker, where does...

The Best Tool to Engage an Audience?

The best tool to engage an audience

Updated 2019 What's our best tool to engage an audience? Assuming that our goal when presenting is to communicate well enough that our audience understands our message and can act on it. For this to happen of course, we need initially to get their attention. And this audience interest needs to happen almost straight away, or they'll drift, and we may not get them back again. (Smartphones are always beckoning!) So how do we get their attention? One great way is to:

Create curiosity.

Hopefully I did that with the title of this blog post! If you're reading this,...

5 Public Speaking Skills Donald Trump Gets Right

5 Public Speaking Skills Donald Trump Gets Right

Whatever you think of Donald Trump - and he certainly provokes strong opinions - he has his own style, and breaks plenty of rules. As a public speaking coach, I find watching him strangely compelling - in small doses! Here are 5 public speaking skills I believe Trump gets right when he's speaking to audiences: 5 Public Speaking Skills Donald Trump Gets Right 1. He has strong, open body language. When you watch Trump speaking, he is usually behind a lectern; but although this can be a barrier between speaker and audience, he compensates...

Public Speaking Mistakes I’ve Made

Public Speaking Mistakes I've Made

I've made many public speaking mistakes: especially in the early days, when I was feeling my way and still learning what worked and what didn't. So today I thought I'd give you three mistakes that I used to make - mistakes which threw up roadblocks for my audiences and stopped me being as engaging and professional as I wanted. Hopefully by sharing these errors, it might help you to avoid making them yourself! public speaking mistakes
Mistake No. 1: too much content
Cramming too much content into your talk: this one took me a...

Vocal Presence – Using your Voice to Own the Space

Vocal Presence - Using your Voice to Own the Space

Creating vocal presence Our delivery style is crucial to getting a message across effectively to our audience, and one of the key factors in delivery is using our voice to create power, warmth and persuasiveness. Our voice gives our audience clear messages about our confidence, energy and vitality. When we contract and mentally “turn away” from the audience, our voice follows; we swallow our words, mumble and rush, or become monotonous or ‘lifeless’ in our tone. Of course, one thing which will always affect vocal presence is how much we trust...

Audience Brains Need Structure When You Speak In Public

Audience brains need structure when you speak in public

Audience Brains Need Structure What's one thing that your audience really needs from you when you speak in public? A structure. It's so important to give them a clear framework for your content. Our brains are pattern-making machines. We're constantly scanning new information for patterns which we can relate to our current knowledge base, and we subconsciously try to create a logic by comparing and sorting information. If there's no logical flow, we'll be unhappy, even though we may not consciously know why. (Of course, if the presentation we've just sat through...

9 Mistakes Presenters Make

9 Mistakes Presenters Make

Mistakes Presenters Make Do you want to be a more dynamic presenter? You will be if you avoid these frequent mistakes. I've discussed all of these ideas in previous articles, but thought it was worth clustering them together for a 'common mistakes' overview. 

1. Forgetting the WIIFM filter  

One of the most common mistakes that presenters make is forgetting to run their whole presentation through their audience’s No.1 filter – and that is always WIIFM (what’s in it for me?)  From the moment you open your mouth, to the summing-up, you’re being judged through...

When your Negative Voice Gatecrashes your Presentation

Negative inner voice during presentation - typical audience listening face Have you ever had the experience while presenting of looking out at the audience and seeing only a sea of blank faces? You look at them and immediately get discouraged; the negative self-talk kicks in: "John looks bored, this must be really bad" or "that woman's just looked at her watch again...I'd better speed up!" (which is usually a bad move, as we tend to accelerate when nervous anyway). I Hearing my negative inner critic voice during my presentation used to be an issue for me, especially when I...